As I continue on the job-replacement effort, I am amazed how often it is presentation that matters, more than your skills and abilities.
But the MTA decided to start with a rebranding campaign. They painted
the buses new colours (with names such as ‘California Poppy’ and ‘Rapid
Red’) and slapped some new decals on them. Immediately, 83% of people
the MTA surveyed thought that the service had improved – even though
they were exactly the same buses on exactly the same routes and the
same old timetables! The only thing that had changed was how the buses looked.
MTA’s experience may be more the rule than the exception. Rob Yeung suggests applying this to your wardrobe and haircut. I would add: apply it to your resume also.
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