Coded URLs Patented!
Just when I thought the U.S. Patent and Trademark Office might be turning around, they go and surprise me with this one. Patent number 7,197,478 uses coded URLs to automate single-click reordering.
I know what you are thinking. You are thinking about all of your e-mail newsletter subscriptions that have user IDs embedded so that they can personalize the newsletter to your habits and preferences and track whether you actually read what they send you. But that does not count, because it doesn’t insert your credit card into an order form.
Initial ordering information including payment by credit card, PayPal or other payment mechanism, delivery or pickup information and product data is encapsulated in a coded URL. An icon representing the order can be inserted on the desktop, as a favorite browser setting or on the quick launch bar. After that, one click submits any repeat order.
Now isn't that innovative? Please join me in standing and saluting QuikOrder for their bright engineering staff, who must have spent many months working around the clock to create and perfect this concept. Like you, I can feel America becoming more prosperous at this very moment. Surely, with inventive companies like this at the forefront of American business, we will soon see foreign companies volunteering to become subsidiaries to our great and innovative elite companies. We beam with pride as we contemplate the possibilities.